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Oct
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A Creative Public Relations Tool
October 26, 2009 |
The human body is over 70% water and supports all of our bodily function. It regulates temperature, and also dissolves and rids your body of impurities and toxins.Pure spring water cleans and hydrates your body better than anything else. Important? It’s the most crucial fluid you can drink.
Water originating in a subterranean spring and flowing to the surface is considered natural spring water. Natural spring water maintains all of its minerals. Bottled spring water is better suited for your body’s hydration needs, which is important for good health. Such water is free of the salt, sugar, flavors, impurities and toxins found in most water.
The result is the biggest new industry– bottled water. The first 2 pages of a Google search on bottled water, has websites for water coming from any pure spring in our country, each claiming to be the purest and best tasting. This then leads to the newest and most popular way to get your brand, logo and slogan into the marketplace. It’s bottled natural spring water– bearing your company’s logo or trade mark on custom made labels. This type of marketing is designated private labeling.
Custom bottled water is now available as an advertising and marketing device on many websites. it is a very clever and affordable marketing way to get your company name, logo, or message to your customers. There is always something new and creative in marketing, and custom labeled bottled waters, or sparkling waters, is very innovative especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.
Forward-thinking public relations teams everywhere are thinking of all kinds of ways to capitalize on this trend. An imaginative PR consultant should take a very long time to run out of ideas. Sports, politics, business, charities, churches, and even family events are just a few of the possible venues for this new PR tool.
The most unusual form of branding that I found was private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, and so on.The label can be designed to match the napkins and other items that one might order for weddings. You can even make private labels– instantly and for free– at freelabelmaker.
I guess you could even use this method to announce the birth of your first child– private label bottled water named after the baby. I am sure if I sit here long enough, I can think of even more fun ways to use private labeled bottled water, but I am sure you already get the idea .
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