Home Based Business Opportunities

Getting Rich in Your Underwear: How to Start and Run a Profitable Home-Based Business Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business will help you get started with your own home business. The book covers these topics:

* Business Models And The Home Business. Learn how to select a profitable business endeavor with growth potential. Understand back-of-the-envelope calculations and how to evaluate your business ideas. A strong focus is distribution and product fulfillment.

* Personal Success Characteristics. Learn some of the common pitfalls that home business entrepreneurs fall into. Learn about the importance of selecting a business suited to your personality.

* Overcoming The Fear Of Starting A Business. Learn some of the reasons people who contemplate starting a business fail to act. Learn what you can do to avoid becoming one of them.

* Naming Your Business. Learn how to choose and register an effective business name. Understand the role of trademarks in protecting your name. Selecting a web-domain name is also discussed.

* Zoning. Understand the concept of residential zoning and how it might affect your business. Learn about local business licensing.

* Insurance. Learn about the importance of health and disability insurance for a home-business owner. Learn how operating a home business might affect your homeowners’ and car insurance.

* Intellectual Capital: Copyrights, Trademarks, And Patents. Learn how creating proprietary products can make you rich. Learn about the often overlooked area contracts and licensing intellectual property (IP).

* Limited Liability Companies And S Corporations. Learn how to reduce your risk and protect your personal financial assets through the establishment of a corporation or an LLC. Learn how forming an S-corporation can save you thousands of dollars in self-employment taxes.

* Business Expenses. Learn what expenses are justifiable tax deductions. Learn about the amortization of start-up costs and depreciation.

* Home-Based Business Taxes. The book introduces new sole proprietors to the most common tax forms they’ll need. A worked tax example, using “Janet’s Advertising Design” demonstrates IRS Schedule C, Schedule SE, and Estimated Tax Payments in detail.

* Seven Home-Based Business Ideas. A short survey discusses: Information Broker/Researcher; Real Estate Investor/Manager; Seminar Educator/Professional Speaker; Financial Planner; Author/Publisher; Niche Online Retailer/eBay Seller; and Auctioneer

* Basic financial management for the home entrepreneur. Operating a home business forces you to learn the basics of financial planning. As a home entrepreneur, your retirement is in your hands. Learn about the safest and best retirement planning moves today.

* Fifteen Basic Steps In Starting A Home-Based Business. A detailed list helps you check off milestones in getting your new company started.

* State-By-State Resources For Starting Your Business. A detailed guide is provided to help you learn about local and state business regulations, licensing, state taxation, and name registration.

Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business is primarily written for those just starting a home business. The book is more basic than Hupalo’s Thinking Like An Entrepreneur.
Customer Review: Sober Advice for Would-Be Entrepreneurs
If you are thinking about starting a home-based business, spend some time pondering this book.

Peter Hupalo has done all would-be entrepreneurs a favor by presenting a sober picture of the joys and tribulations of going-it-on-your-own. While I am not so sure about the underwear part, Hupalo offers a clear, well-written guide to starting your home-based business.

I have been home-based for more than 20 years. In my experience, you will need something covering your underwear if you plan to succeed. In my home state, Connecticut, the vast majority of business formations have failed within two years of their filing. To me success is a matter of prospecting, networking, execution and performance. That translates into face-to-face meeting. You will need some cloths.

Once you get beyond that idea, the book is great. The author covers critical topics such as:
* Business Models
* Personal Success Characteristics
* Naming your business
* Zoning
* Insurance
* Intellectual Property
* Limiting your Liability
* Business Expenses
* Taxation
* Financial Management

In my opinion, the best chapter provides state-by-state resources for starting your business. It provides a detailed guide to local and state business regulations, licensing, state taxation, and name registration. This chapter alone justifies the book’s price and any time you spend reading it.

If you have the proper make-up, working for yourself is great. But, as Hupalo correctly points out, there is an opportunity cost. If you understand it and accept the risks associated with that cost, you are well on your way to starting your business. This book will help you clarify those issues.