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How Search Engines Work
March 4, 2010 |
What we’re going to work through is a little about how search engines work, seo techniques and a little bit about keywords and keyword selection. As far as the way search engines work, obviously we’re going to mainly talk about Google, Google being the most important. There are three, MSN, Yahoo and Google, but MSN and Yahoo seem to follow suit with whatever Google does. If you apply your new seo techniques into what you do with Google, it ends up working for the other search engines.
The way the search engines work is rather like a popularity contest. How do you determine what is a popular website? The more popular the website the higher it is going to rank up in the search engine. We need to think of ways to make the website as popular as possible. When Google came out, one of the things that made it hugely popular was they reengineered the way they did their algorithm, their search algorithm compared to what a lot of people had done in the past. The theory they came up with had a lot to do with the way quoting works in theses. A research report became more important if it was referenced in other research reports.
This is in the real world. Let’s say someone writes a research report on cancer. There may be another report written on cancer. In that report they say ‘In such and such a paper they said this’. The more references the first cancer report gets, the more weight it has, because everyone is referencing it. Google used the same technology and theory with search engines and re-engineered the way search engines work. We’ll talk in terms of a popularity contest.
To do well in a search engine, it is like a popularity contest. Say we have Tom here. If we wanted to make Tom a really popular, cool person, what determines if he is really popular and cool? It’s not what you say, you could say ‘I’m the coolest person in the world.’ Unless anyone agrees with you, it doesn’t mean anything. To increase your popularity, you have other people saying, ‘Tom’s cool, Tom’s cool’.
Now it’s starting to look as if Tom’s cool because everyone else is saying Tom’s cool. Not only that, certain people’s opinions are worth more than other people. Let’s say Cameron Diaz already has lots of people saying ‘Cameron Diaz is cool, Cameron Diaz is cool’. What happens, when she, who is already considered cool, says ‘Tom is cool’. Because she already has many people who say she is cool, her opinion has more weight than all the other people. You really want to try and have people who are important and in a certain situation to say ‘Tom is cool’ because that has more weight.
Let’s transfer this over to the search engine. If you want a website to be popular, you get lots of other websites saying ‘This website’s cool, this website’s cool’. The way people say a website is cool is linking to it. So that gets back to the idea of Google being quoted. These two analogies are the best ways to consider how search engines work.
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