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Feb
21
Search Engine Optimization Glossary
February 21, 2010 |
Algorithm. A group of rules {that a} search engine uses to rank the pages contained at intervals its index in response to a specific query. No search engine reveals specifically how its algorithm works, to protect itself each from competitors and from those who want to spam the search engine.
Back links. These are links to a website from external sources, together with different net pages, directories, and advertising.
Banned. When pages are off from an enquiry engine’s index because the search engine has deemed them to be spamming, or violating one among the search engine’s alternative rules.
Click-through rate. How many folks clicked on a link, as a proportion of the full number of individuals that saw the link.
Cloaking. The act of serving content to go looking engine spiders that is different to what normal guests would see. Search engines will ban you if they notice you doing this.
Contextual links. Contextual links are displayed on web pages when the content on the page indicates to a billboard server {that the} page is a good match for specific keywords or phrases.
Conversion rate. The share of guests to a website who purchase something.
Price per click (CPC). A system where an advertiser pays an agreed amount for each click somebody makes on a link leading to their website.
Cost per mille (CPM). A system where an advertiser pays an agreed quantity for the number of times an ad is seen, no matter how many individuals really click through. The ‘mille’ refers to 1 thousand viewings of the ad.
Crawler. A part of a pursuit engine that gathers listings by automatically ‘crawling’ the internet, following links to perceive how pages are connected.
De-listing. This is when pages are faraway from a search engine’s index, usually because they haven’t been updated for a protracted time.
Directories. A sort of search engine where listings are gathered by humans, instead of by automated net crawlers.
Doorway page. A internet page created within the hope of improving another page’s ranking during a search engine’s listings. Doorway pages don’t provide much information to the folks viewing them.
Graphical inventory. Banners and alternative ads that appear depending on the keywords a page contains. This includes pop-ups, browser toolbars and made media.
Index. The gathering of information an enquiry engine has that searchers can query.
Landing page. The internet page {that a} visitor reaches when clicking your search engine listing.
Link popularity. A count of how ‘fashionable’ a page is predicated on the amount of alternative pages that link to it.
Link. A link is text that you’ll be able to click on to go to a different web site, or another page on the same website.
Listings. The data that appears on a probe engine’s results page in response to a search.
Meta-search engine. A quest engine that returns listings from 2 or more alternative search engines, instead of using its own index.
Meta tags. Tags placed in a net page’s code that pass information to go looking engine crawlers, browser software and some other applications.
Meta description tag. This meta tag allows pages to produce descriptions to search engines.
Meta keywords tag. Allows authors to feature text to a page to help with the search engine ranking process.
Meta robots tag. Permits page authors to keep some internet pages from being indexed by search engines. Kind of like a robots.txt file.
Natural listings. The listings that search engines do not sell. Instead, sites seem solely because an exploration engine believes it is vital for them to be included, regardless of payment. Note that paid inclusion listings are still treated as natural listings by many search engines.
Outbound links. Links on one website that cause alternative websites.
Paid inclusion. An advertising program where pages are bound to be spidered and included in an exceedingly search engine’s index in exchange for payment.
PPC. Pay-per-click – means the same as price per click (CPC).
Paid listings. Listings that search engines sell to advertisers, sometimes through paid placement or paid inclusion programs.
Pay-for-performance. A term popularized by some search engines as a synonym for pay-per-click. It stresses to advertisers that they’re solely paying for ads that “perform” in terms of delivering traffic, as opposed to CPM-primarily based ads, where ads value cash even if no-one clicks on them.
Paid placement. An advertising program where listings appear in response to specific search terms, with higher rankings usually obtained by paying more than different advertisers.
Rank. The order in which web pages are listed in search engine results.
Reciprocal link. A ‘link exchange’ in which 2 sites link to every other.
Results page. The page that seems when a user enters their search terms.
Robots.txt. A file used to keep net pages from being indexed by search engines.
Search engine. A service designed to allow users to look the web, or another database of information.
Search engine promoting (SEM). Selling a web site using search engines, whether or not you’re improving your ranking in natural listings, getting paid listings or some combination of the two.
Search engine optimization (SEO). Altering a website thus that it ranks higher in the search engines.
Search terms. The words a searcher enters into a look engine’s search box.
Shopping search. Looking search engines allow shoppers to search the net for merchandise and their prices.
Spam. Any search engine marketing methodology {that a} search engine decides is detrimental to its efforts to deliver relevant search results.
Spider. See crawler.
Submission. The act of sending a URL to a hunt engine, for inclusion in its index.
XML feeds. A method in that info about a page is fed to the index without using a crawler, for instance using RSS.
The simplest recommendation is to follow a sensible search engine promotion system. Keep track of once you submit your sites and the way soon they’re indexed — checking once a week is sufficient.
Ranking systems will be confusing and there are often advanced factors concerned, but you do not want to be an knowledgeable in the field to attain high results. Take a chance – when all, you have nothing to lose.
Several due to Danny Sullivan, Kevin Lee, Ikonya Nginyo, and every one the opposite volunteers who contributed.
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