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29
What Does Internet Marketing Have To Do With Fashion?
March 29, 2010 |
Unless they are directly involved in the fashion industry, most internet marketers don’t think much about fashion. What do the latest fashion trends have to do with marketing an ebook about home financing? Why would a marketer need to think about the clothes his niche market wears?
Of course, if the product he is selling is clothes, fashion has everything to do with marketing. But that’s about the only niche market that has anything to do with the rag trade, right? What self-respecting young man cares about what he wears? The truth is that we all do. We made throw on a dirty tee shirt and an old leather watch in the morning, but those are the fashion statement we’re making.
Here’s an example: construction workers all wear the same basic ’style’ of clothing. They wear durable pants and shirts and sturdy boots. Why, though, do workers on one site wear brown boots and those on another wear black? It’s because they are adhering to their peer group’s fashion trend. They are fitting into their respective groups.
That seemingly trivial fact is important to any internet marketer. People like to fit in and they wear clothes that reflect their belonging to a social group. An internet marketer trying to sell a home loan package to working class couples will do well to understand this and design his website to make that construction worker feel that his home financing deal ‘fits’ him and his family like a good pair of shoes.
Let’s take another niche and see how fashion can figure into that. An affiliate marketer is trying to push a software program that drives traffic to your website. The people who would be interested in that product probably are struggling in an overheated niche. What they need is your program, but how do you convey to them the message that your product can help them fight internet traffic? Put on your black helmet and show them how tough you are!
Bikers are rebels who get ahead by being tougher than everybody else. They take a novel approach to life and are envied for their ability to just cruise through traffic jams and take to the open road. Black leather pants, a black tee shirt and black headgear show the world that you got successful thanks to your tough, rebellious software program. The photograph of you on your expensive black and chrome motorcycle proves it!
You should be able to see by now how fashion and internet marketing have everything in common. Just because someone claims to be immune to it doesn’t mean they are. On some level, fashion speaks to us all. Use it to your advantage!
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